Aiming for emotional impact is crucial because of its influence on both purchase and usage behaviour: if it does not ‘feel’ good, people will not buy it nor use it. You might think that these emotions are hard to manage, because of their subjective nature. However, there are universal principles in the way that (product/ service/ interaction) design evokes emotions. Once you understand these principles, you can strategically design for a specific emotional impact.
We have the tools and the expertise to help you understand, measure and design for emotional impact.
Measure product emotions
Whether you would like to gain feedback on the emotional impact of a visual concept, a working prototype or an existing product, PrEmo can be used to evaluate all sorts of products, services and concepts, within lab settings, real context or on distance online. Possibilities are endless, valuable insights are certain.
Measure web and interface emotions
Measure web and interface emotions. LEMtool offers the best solution when you would like to measure the emotional experience of an interface, an advertisement, static image, or website. The overall (emotional) experience goes beyond usability. LEMtool offers a unique way to gather data with its intuitive drag and drop interface.
Our training and workshops engage you in a hands-on ‘design for emotion’ experiences. By introducing our systematic approach and five ways to design for emotion and create concepts (products, services, interactions, etc.) that deliberately elicit predefined emotional responses, we aim to facilitate a shift from an implicit to an explicit, structured and manageable perspective on consumer emotions in conceptual design processes.
SusaGroup experts are also available to facilitate master classes, guest lectures and course modules (such as the module ‘Emotional Design’ at IE University’s Master in Visual and Digital Media).
A selection of companies that we are happy to work with:
ASR Netherlands, BIC, Cognision, Decathlon, Energizer, Ergonomidesign, Federal University of Santa Catharina Brazil, Foviance, Gent University, Insights Now, KLM, Lenovo, Liberty Mutual, Mars, Microsoft, OTO Insights, Philips, Proctor & Gamble, Symrise, Syntens, Tehran University, Toyota, Unilever, University of PUC Minas, University of Pretoria, University of South Africa, University of Twente, Wageningen University, Wilkinson