Blog
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Factor Clave Conference – a truly emotional experience
Yesterday, I arrived back after a short week in Querétaro, Mexico. A beautiful place for an interesting conference on design: Factor Clave 2011. The conference theme was 'the designer's role in a world in crisis/change - How can designers better understand their context'. The programme was really interesting with besides my own contribution, inspiring presentations from Xenia Viladas, Roberto Holguin (Insitum), Javier Barquin (Applica), Yen Ching Chiuan (NUS, Singapore), Vanessa Sattele (Philiips Design), Daniel Andrade, Esteban Salgado (Grafitat), Fernando Martin and a most inspiring contribution by Candy Chang (CivicCenter). The organisation was in the hands of a truly marvelous team of students of the Tech de Monterrey university. I have never felt more pampered then in this conference. I don't think I have spent a full hour in my hotel room, due to their continuous care to feed ...
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Get Emocional! workshop as introduction to ‘design for emotion’ – On Tour
The Get Emocional! workshop has a long history already, dating back to 2006 when the first editions were facilitated by myself and Paul Hughes (Lava). Now 5 years later, the workshop still stands strong, introducing many people in different parts of the world to SusaGroup's practical and structural methodology to integrate emotion in the design and creative process. Me and Lars have been on tour for the last 3 months, and have been teaching 'design for emotion' to over 130 people with diverse backgrounds. We have been in South Africa where we gave a key-note at the Saaffi seminar and a workshop in the lovely botanical gardens in Pretoria. In April we continued at the UOC (UX team) in Barcelona, then back to the Netherlands where we did the workshop with a large group of architects (JSA). Off ...
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Video for the Get Emocional! workshop
At SusaGroup we have our method of 4 steps to meaningful experiences and several tools to assess and measure emotions. Most of the work we do is about measuring emotions and experiences to in the end positively influence consumer behaviour. However, lately we are giving more and more keynotes about emotion & experiences and people really like our Get Emocional! workshop, both as open subscription and in company. Therefore we decided to create a video as an introduction and trigger for this workshop: It's about how we get emotional, what happens in our daily life and what the ingredients of the workshop are. Shortly it summarises the key learnings, but that went quite fast probably, so here they are again: In the workshop you will: learn how to design for emotion learn how to build on personal values learn about consumer emotions And ...
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Apple and its fans – iPad2 mania
At SusaGroup, we often talk about 'clients' versus 'fans' in brand and product experience. Obviously, Apple arises as the perfect example in discussions with paricipants in our 'Get Emocional!' workshop. This morning I stumbled upon this video of 'the longest line for iPad2', where an unreal amount of people are standing in line to purchase the new iPad in New York. Need more proof that Apple is a true fan-based brand??
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Emotion battle: University of Twente and Bekader
Today we are having a Get Emocional! workshop for alumni association Bekader of the University of Twente. Participants could submit a case that they wanted to be discussed in terms of emotion and experience. The case / question raised was: How get members involved in Bekader? Since 2004 there has been a 50% decrease of members despite the constant flow of students who have just graduated. Building on the SusaGroup method, four steps to meaningful experiences, we started with step one. Measuring the emotional experience of the association Bekader and compare it to the emotional experience of the University of Twente. First impressive result was that both the University of Twente and Bekader do not elicit disgust and hardly any fear. Zooming in on the rest of the emotions gives the following correlation graph. From this ...
