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Areas we work in Experience design has added value in many areas. Emotions play an important role in almost every aspect of everyday life. SusaGroup continously explores and validates new areas of application.
At the moment, we focus on: - Product design and development
Having a proper functional design is an important basis for developing a good product. However, nowadays that is no longer enough. Our tools and methods enable you to really 'get under the skin' of your customers. Read more about how to improve product performance and development efficiency using emotions and experience design.
- Service design
In terms of service design, it is even more difficult to distinguish yourself from competitors. Most features (functionalities) are often intangible and implicit. Furthermore, the perceived quality is highly subjective. Using experience and emotion design will allow to connect with your customers. Find out how!
- Web interface and interaction design
On the web, contact with customers is even more volatile. Every visitor is only one click away from your competitor. An unpleasant interaction with your website can easily be ended by closing a browser. Building on experience and emotion design helps you to develop meaningful experiences even in dynamic environments.
- Employee satisfaction
In today's tight employee market more and more attention is being paid to attracting and maintaining the best people. Often internal measurements used require high levels of rationalisation. By measuring satisfaction using emotions, a much more authentic level can be reached.
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