• About SusaGroup
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People

Not only using products, services, websites or environments should be meaningful experiences, so does working! At SusaGroup, we all are very passionate about what we do. Our aim is to have everyone operate in the area he or she is best at. We believe this is truly stimulating and motivating.

The people currently involved in SusaGroup are:

Gijs Huisman

Researcher

Gijs is currently finishing his Master in Communication Sciences at the University of Twente, where he is specializing in new media research and user experiences. At SusaGroup he is working on the development of the LEMtool, a tool to measure emotional experience during interaction with websites or interactive products (with a UI).

Lars Rengersen

Strategic director

His background is a master of Industrial Engineering and Management at the University of Twente. Lars is a genuine creator innovator. Often he operates in the field of business processes with a strong focus on people. Experience design in his view provides new and inspiring possibilities in terms of developing new markets and ways of working.

Marco van Hout

Creative director

Marco holds a Master degree in Communication Sciences, and graduated with a thesis on the emotional experience of (interactive) products. At SusaGroup Marco connects, talks, inspires and initiates... as long as it creates a meaningful experience in the end. Marco is also the ambassador for the Design & Emotion Society and is initiator/ editor of the website “design & emotion“.

dr. Pieter Desmet

Research advisor

Pieter is Associate Professor at the Department of Industrial Design of Delft University of Technology. He has a background in design, and in 2002 he obtained a PhD degree with research focused on emotional product experience. His research has been published in major international journals and presented at international platforms.

Pieter is co-founder and board member of the International Design for Emotion Society, and at SusaGroup he is research advisor on why and how consumer products evoke emotion, and in the development of tools and methods that facilitate emotion-driven design.