• Introduction
• PrEmo
• LEMtool

Validated tools & methods

Our emotions play an important role throughout the span of our lives because they enrich virtually all of our waking moments with either a pleasant or an unpleasant quality. Emotions guide, enrich an ennoble life; they provide meaning to everyday existence; they render the valuation placed on life and property. The experiential or emotional quality of products is becoming more and more important for differential advantage in the marketplace because products are now often similar with respect to technical characteristics, quality, and price. In some purchase decisions, emotional responses may even be a decisive factor.

Making the difference based on emotional experience

Nowadays when customers become more and more demanding and technological innovations last only shortly because of copying by competitors it is important to distinguish based on experience. This perspective can be applied on products, interactive products, services, physical environments or brand identities. Once you understand the emotional experience of your customers, you can improve it!

Measuring emotional experience

SusaGroup offers two distinctive tools that can be classified as non-verbal self-report instruments: PrEmo and LEMtool. The main difference is that PrEmo focuses on products, brands, services and environments and LEMtool focuses on interactive products, websites and interfaces.