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The Benefits of Using PrEmo

The unique strength of PrEmo is that it combines two qualities: it measures distinct emotions and it can be used cross-culturally because it does not ask respondents to verbalise their emotions. In addition, it can be used to measure mixed emotions, that is, more than one emotion experienced simultaneously, and the operation requires neither expensive equipment nor technical expertise. And, also important, respondents reported that the measurement task with PrEmo is pleasant or even enjoyable.

Based on Scientific Research

Desmet, P.M.A. (2003). Measuring emotion; development and application of an instrument to measure emotional responses to products. In: M.A. Blythe, A.F. Monk, K. Overbeeke, & P.C. Wright (Eds.), Funology: from usability to enjoyment (pp. 111-123). Dordrecht: Kluwer Academic Publishers.

Desmet, P.M.A., Hekkert, P., Jacobs, J.J. (2000). When a car makes you smile: Development and application of an instrument to measure product emotions. In: S.J. Hoch and R.J. Meyer (Eds.), Advances in Consumer Research, 27, 111-117.

Further information:
http://studiolab.io.tudelft.nl/desmet/PrEmo

SusaGroup offers PrEmo on behalf of the Technical University of Delft and has a worldwide exclusive license to distribute and apply PrEmo.