• Specifications
• Benefits

• Introduction
• PrEmo
• LEMtool

LEMtool

Measuring emotional experience of websites and interfaces

Digital media, and especially the Internet nowadays plays a central role in human life. Online presence increases which opens up new business opportunities. However, at the same time this brings us exciting challenges; every visitor is only one click away from your competitor. Therefore you need to connect with every individual who visits your website in a split second.

Reach people on a personal level

Pleasurable experiences relate to people on a personal level, they experience pleasure based on a relationship between the stimulus (event or object) and their personal background (goals, attitudes and standards). Based on personal background, people make an estimate of the personal significance of the stimulus: does it create a meaningful experience?

Websites and interactive media

With regard to designing for emotion and measuring emotions, the Internet is a particularly challenging area because of its highly interactive characteristics. When one encounters a website that provokes disgust as a result of an unpleasant visual design, all a person has to do is hit the back button in the browser to withdraw from the emotionally unpleasant interaction. On top of that, humans have an extraordinary ability to make very rapid judgments of visual qualities of a website.

LEMtool makes the difference
The LEMtool (layered emotion measurement tool) has been developed to measure emotions in a non verbal way especially in interactive mediated contexts like the web.

Read more about the specifications and benefits of the LEMtool