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The Procedure of a PrEmo StudyThe procedure of a PrEmo experiment is self-running. The computer screen displays instructions that guide respondents through the procedure, which includes an explanation of the experiment and an exercise.  The rating scales are ‘hidden behind’ the animation frames. A scale appears on the side of the animation frame only after the animation is activated by clicking on the particular still. The lower section of the interface displays a picture of the stimulus and an operation button. During an experiment, the respondents are first shown a (picture of a) product and subsequently instructed to use the animations to report their emotion(s) evoked by the product. While they view an animation, they must ask themselves the following question: “does this animation express what I feel?” Subsequently, they use the three-point scale to answer this question. Visual feedback of the scorings is provided by the background colour of the animation frame.  |
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