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Specifications of PrEmo

PrEmo is a non-verbal self-report instrument that measures 14 emotions that are often elicited by product design. Of these 14 emotions, seven are pleasant, and seven are unpleasant (see table below).

Expressive Cartoon Animations

Instead of relying on the use of words, respondents can report their emotions with the use of expressive cartoon animations. In the instrument, each of the 14 measured emotions is portrayed by an animation by means of dynamic facial, bodily, and vocal expressions. The figure below shows some examples of the cartoons.

Expressive-cartoons

Intuitive interface

The program’s heart is the measurement interface, which was designed to be simple and intuitive in use. The top section of this interface depicts stills of the 14 animations. Each still is accompanied by a (hidden) three-point scale.

These scales represent the following ratings: “I do feel the emotion,” “to some extent I feel the emotion,” and “I do not feel the emotion expressed by this animation.”

Premo interface