Workshops and training
Introducing our knowledge and inspiring people all over the world...
To introduce others in the area of Design and Emotion, we give workshops and masterclasses. A wide variety of people have already experienced one of our workshops or trainings.
Get Emocional! – An introduction to design for emotion
This workshop engages you in a hands-on ‘design for emotion’ experience. By introducing our systematic approach to create concepts (products, services, interactions, etc.) that deliberately elicit predefined emotional responses, the workshop aims to facilitate a shift from an implicit to an explicit, structured and manageable perspective on consumer emotions in conceptual design processes.
Based on personal experiences, you will first explore universal principles in how emotions are elicited, using structures drawn from recent emotion theory. In the second stage, you will employ their newly drawn insights in a design application. The workshop includes bite size pieces of theory plus various practical exercises to let you apply the theory and experience the process yourself.
Audience
The workshop is very suitable for marketers, design researchers, branding professionals, designers, UX / interaction designers and anybody involved in innovation/ design processes and product/ service development.
Masterclass ‘Design for Emotion’
A 2-day master class facilitated by SusaGroup, in-company or for students as a side-track from the course. In two days participants will handle the following concepts and stages shown in the overview below.
The two days are divided into 6 parts:
